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Last update : June 2021

IMPORTANT NOTICE

This white paper ("White Paper") in its current form is distributed by the Artizyou Company (as indicated in this white paper) for general information and to invite the community to comment only on the Artizyou project as is. It is currently designed and is subject to review and revision by the Board of Directors (as mentioned in this white paper), the Board of Advisors, and / or Legal Advisors of Entreprise Artizyou, Inc. Please do not reproduce or distribute any part of this white paper without this accompanying note. No part of this white paper is intended to create a legal relationship between a recipient of this white paper and Artizyou, Inc. or to be legally binding or enforceable by this recipient against the company Artizyou, Inc. An updated version of this white paper may be published on a date to be determined and announced by Artizyou, Inc. in due course.
PLEASE READ THIS SECTION AND THE FOLLOWING SECTIONS ENTITLED "DISCLAIMER OF LIABILITY," "NO REPRESENTATIONS AND WARRANTIES," "REPRESENTATIONS AND WARRANTIES BY YOU," "CAUTION ON FORWARD-LOOKING STATEMENTS," "INFORMATION FROM THIRD PARTIES AND NO CONSENT FROM OTHER PERSONS," "TERMS USED," "NO ADVICE," "NO ADDITIONAL OR UPDATE INFORMATION," "DISTRIBUTION AND DISTRIBUTION RESTRICTIONS," "NO INVESTMENT OR REGISTRATION OFFER," AND "RISKS AND UNCERTAINTIES" WITH CARE.
IF YOU ARE IN DOUBT ABOUT WHAT ACTION YOU SHOULD TAKE, YOU SHOULD CONSULT YOUR LEGAL, FINANCIAL, TAX, OR OTHER PROFESSIONAL ADVISOR (S).
Artizyou tokens are not intended to constitute securities of any form, units in a business trust, units in a collective investment scheme or any other form of investment in any jurisdiction. This white paper does not constitute a prospectus or offer document of any sort and is not intended to constitute an offer of securities of any form, units in a business trust, units in a collective investment scheme, or any other form of investment, or a solicitation for any form of investment in any jurisdiction.
While this white paper does not preclude Artizyou from offering holders of ART tokens a share of the fees and revenue generated from the commercial applications of the Artizyou network, such offer, if any, and the extent thereof, will be at the sole and absolute discretion of Artizyou. Accordingly, there is no assurance whatsoever as to whether such an offer will be made, and holders of ART tokens should have no expectation of receiving any such offer.
This white paper does not constitute sales advice, nor is it a solicitation to buy Artizyou tokens.
The company Artizyou, Inc. will use all profits from the sale of Artizyou tokens to support the development and continued growth of the Artizyou network.
No person is required to enter into any legally binding contract or commitment regarding the sale and purchase of Artizyou tokens, and no cryptocurrency or other form of payment should be accepted on the basis of this white paper.
Any agreement between the company Artizyou, Inc. and the buyer in connection with any sale or purchase of Artizyou tokens (as mentioned in this white paper) shall be governed by a separate document setting out the terms and conditions (the "T & Cs") of such agreement. In the event of any inconsistency between the T & Cs and this white paper, the former will prevail.
THE SALE OF ARTIZYOU TOKENS (AS REFERRED IN THIS WHITE PAPER) IS DIRECTED TOWARD PERSONS OUTSIDE THE UNITED STATES OF AMERICA AND THE REPUBLIC OF SINGAPORE. IF YOU ARE LOCATED IN THE UNITED STATES OF AMERICA OR THE REPUBLIC OF SINGAPORE AT THE TIME OF YOUR PURCHASE, YOU ARE NOT ELIGIBLE TO PURCHASE ANY ARTIZYOU TOKEN. IF YOU ARE A CITIZEN, RESIDENT (TAX OR OTHER), DOMICILE, OR GREEN CARD HOLDER OF THE UNITED STATES OF AMERICA OR THE REPUBLIC OF SINGAPORE, YOU ARE ALSO FORBIDDEN FROM PURCHASING ANY ARTIZYOU TOKENS.
No regulatory authority has reviewed or approved the information contained in this white paper. No such action has been or will be taken under the laws, regulatory requirements, or rules of any jurisdiction. The publication, distribution, or dissemination of this white paper does not imply that any applicable laws, regulatory requirements, or rules have been complied with.
There are risks and uncertainties associated with Artizyou, Inc. and its activities and operations (as mentioned in this white paper)
No part or copy of this white paper should be taken or transmitted to any country where the distribution or dissemination of this white paper is prohibited or restricted.
No part of this white paper should be reproduced, distributed, or broadcast without including this section and the following sections entitled "Disclaimer," "No Representations and Warranties," "Representations and Warranties by You," "Disclaimer," “Forward Looking Statements,” “Third Party Information and No Consent of Others,” “Terms of Use,” “No Advice,” “No Additional or Updates,” “Restrictions on Distribution and Disclosure,” “No investment or registration offer,” and “Risks and uncertainties.”
DISCLAIMER OF LIABILITY In accordance with applicable laws, regulations, and rules, Artizyou, Inc. shall not be liable for indirect, special, incidental, consequential, or other losses of any kind (including but not limited to loss of income, profit, use, or data) arising out of or in connection with any acceptance of or reliance on this white paper or any part of it.
NO REPRESENTATIONS AND WARRANTIES The company Artizyou, Inc. does not make or purport to make, and hereby disclaims, any representation, warranty, or commitment in any form whatsoever to any entity or person, including any representation, warranty, or commitment relating to the truth, accuracy, and completeness of any information contained in this white paper.
REPRESENTATIONS AND WARRANTIES BY YOU By accessing and / or accepting possession of any information contained in this white paper or part of it, you represent and warrant the following to Artizyou, Inc.:
  1. 1.
    You agree and acknowledge that the ART tokens do not constitute securities, shares in a business trust, units of a mutual fund, or other investment in a jurisdiction.
  2. 2.
    You agree and acknowledge that this paper does not constitute a prospectus or offer document of any kind and is not intended to constitute an offer of securities, units of a trust trading, units of a collective investment scheme, or any other form of investment in any jurisdiction, nor is it a solicitation for any form of investment, and you are not required to enter into any legally binding contract or commitment, and no cryptocurrency or other form of payment should be accepted on the basis of this white paper.
  3. 3.
    You acknowledge and understand that: This white paper does not prevent the company Artizyou, Inc. from offering a portion of the fees and income generated by the commercial applications of the Artizyou network to the holders of Artizyou tokens. Such an offer, if any, and its scope, will be at the sole and absolute discretion of the company Artizyou, Inc. Accordingly, there can be no assurance that this offer will be made, and Artizyou token holders should not expect to receive such an offer.
  4. 4.
    You acknowledge and agree that no regulatory authority has reviewed or approved the information in this white paper. Moreover, no action has been or will be taken under the laws, regulatory requirements, or rules of any jurisdiction, and the publication, distribution, or dissemination of this white paper does not imply that any applicable laws, regulatory requirements, or rules have been complied with
  5. 5.
    You agree and acknowledge that this white paper, commitment, and / or completion of the sale of tokens The company Artizyou or the future trading of tokens Artiz Cryptocurrency on exchange, should not be interpreted or considered by you as an indication of the merits of the company Artizyou, tokens ART, from the sale of Artizyou Inc. tokens., the protocol or platform Artizyou and the network Artizyou (each as mentioned in this White Paper);
  6. 6.
    The distribution or dissemination of this white paper, any part of it, or any copy of it, or the acceptance thereof, is prohibited or restricted by laws, regulations, or rules applicable in your jurisdiction, and where possession restrictions apply, you have observed and complied with all such restrictions at your own expense and without liability to Artizyou, Inc.
  7. 7.
    You agree and acknowledge that if you want to buy tokens, ART Tokens should not be interpreted, classified, or treated as: Type of currency other than the cryptocurrency; Debentures, stocks, or shares issued by any person or entity; The rights, options, or derivatives relating to these debentures and shares; The rights under a contract whose purpose or purported purpose is to make a profit or avoid a loss; Parts of collective investment; Units of a commercial trust; Derived units in a commercial trust; or Another title, class of securities, or investment.
  8. 8.
    You are fully aware and understand that you are not eligible to buy tokens ART if you are a citizen, resident (tax or otherwise), or holder of a green card in the United States or the Republic of Singapore or if you are located in the United States of America or the Republic of Singapore at the time of your purchase of tokens.
  9. 9.
    You understand the basic operation, features, use, storage, transmission mechanisms, and other physical characteristics of cryptocurrency software systems based on blockchain technology, wallets or other related token storage mechanisms, and smart contract technology.
  10. 10.
    You are fully aware and understand that if you want to buy tokens ART, there are risks associated with the company Artizyou, Inc. and its respective activities and operations.
  11. 11.
    You agree and acknowledge that the company Artizyou, Inc. is not responsible for indirect, special, incidental, consequential, or other losses of any kind (including but not limited to loss of income, profit, use, or data) arising out of or in connection with any acceptance of or reliance on this white paper or any part of it.
  12. 12.
    All the representations and warranties above are true, complete, accurate, and not misleading at the time of your access and / or your acceptance of possession of this paper or any part of it.
CAUTION ON FORWARD-LOOKING STATEMENTS All statements contained in this white paper, made in press releases, or anywhere accessible to the public, as well as oral statements that may be made by Artizyou, Inc. or its directors, officers, or employees acting on behalf of the company Artizyou, Inc. (as applicable), which are not statements of historical fact, constitute "forward-looking statements."
Some of these statements can be identified by forward-looking terms such as "aim," "target," "anticipate," "believe," "could," "estimate," "expect," "if," "have the 'intention,” “may,” “plan,” “possible,” “likely,” “plan,” “should,” would,” “will,” or other similar terms. However, these terms are not the exclusive means of identifying forward-looking statements. All statements concerning the financial situation, business strategies, plans, and prospects of the company Artizyou, Inc., as well as the future prospects of the sector in which the company Artizyou, Inc. operates, are forward-looking statements. These forward-looking statements, including but not limited to statements regarding the revenues and profitability of Artizyou Inc., prospects, future plans, other expected industry trends, and other matters discussed in this white paper, are questions that are not historical facts, but only predictions.
These forward-looking statements involve known and unknown risks, uncertainties, and other factors that could cause the actual future results, performance, or achievements of the company Artizyou, Inc. to be materially different from the expected future results, performances, or achievements as expressed or implied by these forward-looking statements. These factors include, among others, the following:
  1. 1.
    changes in political, social, economic, and stock market or cryptocurrency conditions, and the regulatory environment in the countries in which Artizyou Inc. conducts its respective activities and operations;
  2. 2.
    the risk that the company Artizyou, Inc. is not able to execute or implement their respective business strategies and future plans;
  3. 3.
    changes in interest rates and exchange rates for fiat currencies and cryptocurrencies;
  4. 4.
    changes in planned growth strategies and expected internal growth of Artizyou, Inc.;
  5. 5.
    changes in availability and fees payable to Artizyou, Inc. in the course of its activities and operations;
  6. 6.
    changes in the availability and salaries of employees that are required by Artizyou, Inc. to operate their respective businesses and operations;
  7. 7.
    changes in preferences of users of the Artizyou platform ;
  8. 8.
    changes in the conditions of Artizyou, Inc.’s competition and Artizyou, Inc.’s capacity to compete under such conditions;
  9. 9.
    changes in the future capital needs of Artizyou, Inc. and the availability of finance and capital to finance these needs;
  10. 10.
    war or acts of international or national terrorism;
  11. 11.
    catastrophic events and natural disasters that affect the activities and / or operations of Artizyou, Inc.;
  12. 12.
    other factors beyond the control of Artizyou, Inc.; and,
  13. 13.
    all risks and uncertainties associated with the company Artizyou, Inc. and its activities and operations, including the sale of tokens and the Artizyou network.
All forward-looking statements made by or attributable to Artizyou, Inc. or persons acting on behalf of Artizyou, Inc. are expressly qualified in their entirety by these factors. Given that the risks and uncertainties likely to cause the actual results, performance, or future achievements of Artizyou, Inc. differ materially from those expected, expressed, or implied by the forward-looking statements in this white paper, such statements should not be relied on unduly. These forward-looking statements speak only as of the date of this white paper.
Neither Artizyou, Inc. nor any other person declares, guarantees, and / or undertakes that the actual results, performances, or future achievements of Artizyou, Inc. will be as discussed in these forward-looking statements. The actual results, performances, or achievements of Artizyou, Inc. may differ materially from those anticipated in these forward-looking statements.
Nothing that is contained in this white paper is or can be relied on to be a promise, representation, or commitment as to the future performance or policies of Artizyou, Inc.
In addition, Artizyou, Inc. disclaims any responsibility to update any of these forward-looking statements or to publicly announce any revisions to these forward-looking statements to reflect developments, events, or future circumstances, even if new information becomes available or if other events arise in the future.

THIRD-PARTY INFORMATION

This white paper includes information obtained from various third-party sources (“Third-Party Information”). None of the publishers of the third-party information has consented to the inclusion of the Third-Party Information in this white paper; therefore, they are not responsible for the Third-Party Information. While Artizyou, Inc. has taken reasonable steps to ensure that the Third-Party Information has been included in its appropriate form and context, neither Artizyou, Inc. nor its directors, officers, and employees acting on its behalf have verified the accuracy, reliability, or completeness of the content or of any applicable underlying assumptions of the relevant Third-Party Information. Consequently, neither Artizyou, Inc. nor its directors, officers, and employees acting on their behalf make any representation or warranty as to the accuracy, reliability, or completeness of such information and will not be obligated to provide updates thereof.
TERMS USED
To facilitate a better understanding of the Artizyou tokens offered for purchase by Artizyou, Inc., and the activities and operations of Artizyou, Inc., certain technical terms and abbreviations, as well as, in certain cases, their descriptions, have been used in this white paper. These assigned descriptions and meanings should not be treated as definitive of their meaning and may not correspond to meanings or standard industry usage.
Words that denote the singular must, where applicable, include the plural and vice versa, and words that denote the masculine gender include, where applicable, the feminine and neuter genders and vice versa. References to persons include corporations.
NO ADVICE
None of the information contained in this white paper should be considered as commercial, legal, financial, or tax advice concerning Artizyou, Inc., Artizyou tokens, the sale of Artizyou tokens, the Artizyou platform, the Artizyou protocol, or the Artizyou Network. You should consult your own legal, financial, tax, or other professional advisor regarding Artizyou, Inc. and its activities and operations. You should be aware that you may be required to bear the financial risk of any purchase of Artizyou tokens for an indefinite period.
NO ADDITIONAL OR UPDATED INFORMATION
No person has been or is authorized to give information or representations not contained in this white paper in relation to Artizyou, Inc. and its activities, and, if applicable, this information or representation should not be considered as having been authorized by or on behalf of Artizyou, Inc. The sale of tokens from Artizyou, Inc. should in no way constitute a continuing representation or create a suggestion or implication that there has been no change or development reasonably likely to result in a material change in the business, conditions, and perspectives of Artizyou, Inc. or in any statement of fact or information contained in this white paper since the date hereof.
DISTRIBUTION AND DISTRIBUTION RESTRICTIONS
The distribution or dissemination of this white paper or any part of it may be prohibited or restricted by the laws, regulatory requirements, and rules of any jurisdiction. In the event that a restriction applies, you must inform yourself and comply with any restrictions that apply to your possession of this white paper or any part of it at your own expense and without liability to Artizyou, Inc.
Persons to whom a copy of this white paper has been distributed, who have access to it, or who otherwise have the white paper in their possession must not circulate it to other persons, reproduce it, or otherwise distribute this white paper or any information contained herein for any purpose.
NO INVESTMENT OR REGISTRATION OFFER
This white paper does not constitute a prospectus or offer document of any kind and is not intended to constitute an offer of securities, units of a trust trading, units of a collective investment scheme, or any other form of investment in any jurisdiction, nor is it a solicitation for any form of investment, and you are not required to enter into any legally binding contract or commitment, and no cryptocurrency or other form of payment should be accepted on the basis of this white paper.
THE SALE OF ARTIZYOU TOKENS (AS REFERRED IN THIS WHITE PAPER) IS DIRECTED TOWARD PERSONS OUTSIDE THE UNITED STATES OF AMERICA AND THE REPUBLIC OF SINGAPORE. IF YOU ARE LOCATED IN THE UNITED STATES OF AMERICA OR THE REPUBLIC OF SINGAPORE AT THE TIME OF YOUR PURCHASE, YOU ARE NOT ELIGIBLE TO PURCHASE ANY ARTIZYOU TOKEN. IF YOU ARE A CITIZEN, RESIDENT (TAX OR OTHER), DOMICILE, OR GREEN CARD HOLDER OF THE UNITED STATES OF AMERICA OR THE REPUBLIC OF SINGAPORE, YOU ARE ALSO FORBIDDEN FROM PURCHASING ANY ARTIZYOU TOKENS.
No regulatory authority has reviewed or approved the information contained in this white paper. No such action has been or will be taken under the laws, regulatory requirements, or rules of any jurisdiction. The publication, distribution, or dissemination of this white paper does not imply that any applicable laws, regulatory requirements, or rules have been complied with.
RISKS AND UNCERTAINTIES
Potential buyers of Artizyou tokens (as mentioned in this white paper) should carefully consider and assess all risks and uncertainties associated with Artizyou, Inc. and their respective activities and operations, all information contained in this white paper, and the T & Cs before any purchase of Artizyou tokens. If any of these risks and uncertainties turn into real events, the activities, financial condition, results of operations, and prospects of Artizyou, Inc. could be significantly and adversely affected. In such cases, you risk losing all or part of the value of the Artizyou tokens.
WHITE PAPER
14-04-2021

Table of Content

Introduction

  1. 1.
    Overview of the problem
  2. 2.
    Mission statement
  3. 3.
    Main objectives
  4. 4.
    Stakeholders

What is proof of existence?

  1. 1.
    Story
  2. 2.
    Utility

What is Artizyou?

Project roadmap and application

  1. 1.
    Bootstrapping a network
  2. 2.
    Step one: The Artizyou Era
  3. 3.
    Step two: The Guarda Era
  4. 4.
    Step three: The Tuscany Era

The ART - Artizyou token

  1. 1.
    Functionality
  2. 2.
    Artizyou token overview
  3. 3.
    Potential revenue sources
  4. 4.
    Token distribution
  5. 5.
    Product use
  6. 6.
    Artizyou, Inc.

ART architecture

  1. 1.
    Definitions
  2. 2.
    Proof of existence
  3. 3.
    The protocol
  4. 4.
    Artizyou publisher nodes
  5. 5.
    Integrations

Abstract

Artizyou is a shared, open, and universal registry designed to record metadata and information about the ownership of digital creative assets. Artizyou is a continuation of proof of existence. By creating an open platform on the Ethereum blockchain, Artizyou’s objective is to allow the creation of more certificates and to position itself as an institutional and internationally verifiable solution for managing portfolios, measuring digital media assets, and transferring copyright. This recording will be a framework for the creation of intelligent and interoperable multimedia applications using a shared, standard, and extensible metadata format.
In the same way that blockchain technologies revolutionized the finance industry by creating immutable and distributed accounting records, Artizyou will transform the creative industry by developing an enduring and distributed ledger for creative works that can serve as a platform for both centralized and decentralized multimedia applications.
This white paper is distributed by Artizyou, Inc. to provide general information and invite feedback on the Artizyou project as currently designed. It is subject to review and revision by the Board of Administration, the Council of aAdministration, and / or Artizyou, Inc.’s legal advisors. Please do not reproduce or distribute any part of this white paper without this accompanying note. No part of this white paper is intended to create a legal relationship between a recipient of this white paper and Artizyou, Inc. or to be legally binding or enforceable by such recipient against Artizyou, Inc. An updated version of this white paper may be published on a date to be determined and announced by Artizyou, Inc. in the future.

INTRODUCTION

1.1 Overview of the Problem

Artizyou seeks to solve three key questions that are difficult to answer about digital assets on the Internet today:
  1. 1.
    Ownership and Use:
    • Who owns this digital media asset?
    • Can I use it, license it, or reuse it?
  2. 2.
    Security: Who copied and posted my content online?
  3. 3.
    Advice:
    • What to do in case of plagiarism
    • How to create your IP strategy
With the advent of the Internet, the defendability of established copyright and intellectual property has struggled to keep pace with the reduction in the cost of information sharing. Media markets like Shutterstock have attempted to solve this problem by creating centralized centers for photo licensing and ownership information, but these markets are not interoperable and do not openly and freely share information with other applications. and websites.
The issue includes ownership and attribution verification, ownership measurement, licensing, and creation. Digital content lacks metadata information such as authorship, ownership, history, and often date of creation.
Additionally, metadata can be edited or deleted after being finalized by the author, uploaded to the cloud, resized, or optimized for network performance. The inherent lack of truthfulness of information is a measure of uncertainty, especially when applied to complex chains of licensing, syndication, and ownership. For example, a digital publisher who licenses a pre-published article does not have the ability to ensure that the document in its current form is genuine and owned and can be licensed. Thus, there is an immediate opportunity for an open protocol to establish legitimate ownership of creative assets, but this protocol must enable inherently complex and adaptable ownership models.
Moreover, unlike the United States, where copyright must be registered, many European countries (such as France) or African countries (such as the Maghreb and West African countries) do not require the registration of intellectual property. A logo, a book, or a song are protected by the simple fact of their creation, and there is no special procedure required. This leads to a problem of proof and authority. Artizyou can respond to these issues of proof, authority, and security of intellectual creation through the proof of existence.

1.2 Mission statement

We leverage blockchain technology to ensure existence, integrity, asset allocation, analytics, and data as we lay the groundwork for new models of exchange, collaboration, and sharing. Artizyou creates and enhances trust between client and content creator in the publishing and digital multimedia industries.

1.3 Main goals

Artizyou's core goals are to create a platform that simplifies the process of publishing, licensing, authenticating, and monitoring digital assets. Simplifying the publishing process requires addressing issues of document integrity, licensing, arbiter, analysis, syndication, and digital asset allocation. Artizyou aims to create a blockchain-based platform with additional smart contract features and applications to make it easier to distribute digital creative works and remove market friction for publishers and content creators by solving these issues.

1.4 Stakeholders

Broadcaster: Any person or entity that distributes digital content, including articles, eBooks, digital images, digital videos, audio, etc. for a profit.
Publisher: Any person or entity that organizes, compiles, or selects digital content, including articles, eBooks, digital images, digital videos, audio, etc. for a profit.
Content Creator: Any person or entity that produces any form of digital content, including articles, eBooks, digital images, digital videos, audio, etc.

What is Proof of Existence

2.1 History

Proof of existence, created by Manuel Araozin 2013, is one of the first non-financial applications of a blockchain. This blockchain application allows users to securely store a condensed encryption of a linked file anonymously at the time the user submits the file. It was the first online service to allow a user to publicly prove that they owned a certain file or data in a completely trustless manner and without revealing the data or their identity. Proof of existence uses the Bitcoin blockchain to ensure that the (time-stamped) and hashed file is permanently stored in an immutable data structure without the need for a central time stamping authority. This function is also offered by other blockchains like Ethereum.

2.2 Utility

Common uses of proof of existence include demonstrating data ownership without revealing actual data, document timestamps, and document integrity validation Evidence of data ownership is essential when an ownership conflict arises it allows a user to cryptographically prove possession of the data that generates the hash. This feature goes hand in hand with document timestamps because the timestamp proves that a certain set of data existed at a given time. By using these two features, a user can prove possession of a set of data at any given time, which provides strong evidence to support copyright or patent claims. Third, proof of existence makes it easier to verify the integrity of the document because changes in the document will result in a different hash and notify the system that there has been a change. If a document has not been modified, it will produce the same hash that is stored in the Bitcoin or Ethereum blockchain, thus providing proof that the document has not been modified.
These utilities are starting to align with demonstrable changes in the legal eligibility of these “smart contracts” and blockchain records.
1. Taking the lead in May 2016, the State of Delaware launched the Delaware Blockchain Initiative (DBI), arguably the most well-known state program focused on smart contracts and blockchain technology.
2. The state of Vermont has passed a bill allowing the admissibility of digital recordings recorded on the blockchain in court.
3. More recently, the state of Arizona introduced the so-called “smart contract bill” in early February 2017, and it quickly landed on the governor's desk for signature on March 29 of that year. Arizona's new statute does more than recognize the legality of smart contracts; it also places any signature, record, or contract “secured by blockchain technology” under the state's electronic transactions law.
4. In 2020, the World Intellectual Property Office launched Wipo Proof, a new business service that provides tamper-proof proof of existence for any digital file, including datasets, at any given time and in any format thanks to Blockchain technology.
Other jurisdictions can recognize smart contracts under existing state laws modeled on the Uniform Electronic Transactions Act or Federal Electronic Signatures Act in global and domestic commerce without having to pass specific legislation regarding smart contract or blockchain technology.
Consistent, a group of journalists and editors at Bitcoin Magazine, the first publication focused on Bitcoin and digital currencies, saw the interest in harnessing the capabilities of publishing digital assets on a blockchain and engaged Esteban Ordano and a team of developers to build a project that extended proof of existence to new business applications. These business applications begin by solving challenges unique to digital media, such as identifying ownership of digital assets, determining permission to use an asset, and simplifying the often manual and complicated licensing process.

2.3 Source of income

The heyday of "Non-Fungible Tokens" (NFTs) is proof of the potential offered by the tokenization of virtual objects and their valuation on the market.
Artizyou has been using a protocol similar to that of NFT (ERC-721) for several years but prioritizes intellectual property as a non-fungible token because nothing is more powerful than a copyright certificate or a patent. The second-phase objective is to allow creatives to market their NFTs.
  1. 1.
    https://proofofexistence.com/
  2. 2.
    https://bitcoinmagazine.com/articles/delaware-blockchain-initiative-to-streamline-record-keeping-for-private-companies-1462812187/

What is Artizyou?

Artizyou extends the timestamp and hash features pioneered by proof of existence to enable new commercial applications by including additional metadata and discoverability. While proof of existence requires users to have the original file in order to verify the hash and timestamp of the file, Artizyou allows the original file and its metadata to be discoverable. This allows anyone to verify both the authenticity of the original file and the associated metadata.
Artizyou uses this shared ledger and data layer to create an extensible platform designed to record ownership and metadata of digital media assets. The Artizyou platform allows a user to generate an immutable certificate of ownership of digital works known as a “Blockchain Intellectual Property” b-IP certificate to track and license assets on the web, to discover new new assets, to verify the authenticity of the assets discovered, and to alert customer as soon as his work is published online in order to protect him against plagiarism.
Artizyou was initially designed for media and digital publishing - the original industry disrupted by the Internet. As the Internet has lowered entry barriers for publishing and ushered in a new era of self-publishing and access to information, Artizyou aims to allow value to flow within the publishing and digital media industry, from broadcaster to publisher to content creator. To do this, Artizyou will allow anyone to discover more information about a digital asset(s): who owns it, can it be licensed or reused, and what is its origin or publication trajectory?
Historically, the answers to these questions have been filed in specific content libraries, such as Getty Images, Creative Commons, or other licensing organizations. Artizyou will augment these existing content repositories by creating a shared, open, and universal metadata framework that will enable the creation of intelligent multimedia applications. In addition, the implementation of blockchain technology by Artizyou extends the functionality of these existing markets by allowing users to discover and verify their content on the Internet.
The growth of the network will provide developers with valuable multimedia data and metadata. This will facilitate the creation of new decentralized applications (DApp) and the integration of unique media, including asset markets, rights management applications, open research markets, NFT bIP (Non-fungible tokens), and other solutions promoting digital creation.
Creatives will be able to use Artizyou to certify, protect, and benefit from legal advice thanks to a single working tool.

Project Roadmap & Applications

4.1 Bootstrapping a Network

Artizyou's strategy for starting a network and an information repository rich in media support is based on providing unique value propositions for different stakeholders at each stage of the network's growth. Just as Instagram initially created a photo editing app before becoming the world's largest photo-sharing network, Artizyou begins by providing valuable publishing tools with no immediate network effects to subsequently enable the exchange of intellectual property.
Artizyou's first era of development, Artizyou 1.0, is designed to attract digital publishers / creators by providing them with a useful and inexpensive platform for time stamping and generation of immutable property certificates (b-IP) for their digital assets all combined by an automatic plagiarism detector that uses artificial intelligence to alert the creative each time a pictorial or textual publication is disseminated online by mentioning the link (URL) in question. The next era, Artizyou 2.0 Guarda, will provide additional features that make it easier to license, syndicate, and allocate digital assets seamlessly between a network of trusted publishers and content creators. After the creation of a solid network of publishers supported by experts in intellectual property and the integration of a dynamic wallet that will allow creatives to use the Artiz coin “ART” in order to buy legal solutions, such as the consultation or protection of their intellectual property, the project will move into the third era, Artizyou 3.0 Tuscany (in tribute to the birth of the electronic signature in 1517*), in which a solid network of publishers will create a critical mass sufficient for the project to move to an open network and to a market of content creators and independent publishers who will communicate in an exchange (decentralized market), which will be called Artiz Store, because we believe that the use of an exchange should be as simple as a highly secure online store rather than the complex interfaces we often see today.

4.2 Step One: The Artizyou Era

Step one of Artizyou was designed to be used by any content creator. However, they were generally only used on high value documents. Artizyou makes trusted timestamps accessible and further improves their usefulness.
FEATURES
The first feature built into Artizyou is a standardized metadata schema for creative works. This improves internal discoverability by creating a catalog of digital assets and making it easier to find a publisher's time-stamped assets. Associated metadata includes the associated image, word count, author and owner of the post, and any custom attributes chosen by creatives.
In the next step, Artizyou also provides an accurate journal of changes to assets and an identity management system to prove who has changed a document. Users can create an Artizyou profile cryptographically, which is secured by private keys stored in the Artizyou Authenticator mobile application. Identity management, when combined with proof of existence, creates an immutable publishing log that defends itself against cyber attacks and asset manipulation by allowing every change to be attributed to its authorized source. Additionally, multi-signature permission will be available to ensure that only members of an organization with the appropriate rights are allowed to view or make changes to a given asset.
The next issue addressed by Artizyou is the inability for publishers and creators to know whether the use of a digitally created work is genuine and authorized. Artizyou solves this problem by providing an authentication certificate for each digital asset registered on Artizyou. This certificate, named b-IP certificate (Blockchain Intellectual Property), provides a visual representation of the asset's listing in the Artizyou registry, allowing users to follow the link to discover the original metadata and information about the asset.
An example of a Certificate showing an item verified on Artizyou. The new version includes a QR code to display the name of the work and the associated time stamp using a smartphone.
CHOICE OF USE CASES
  • Timestamp academic research and analysis
  • Admissible legal evidence
  • Internal discoverability
  • Plagiarism detection
Artizyou, at version 1.0, not only solves internal publishers' issues, but also provides a tool to improve accountability in the use of the academic research and legal industries.
Bitcoin Magazine currently uses blockchain time stamping and authentication to improve internal discoverability of its assets, demonstrate proof of ownership, and provide readers with verification of content authenticity. A unique code (hash) allows users to view the timestamp of a given piece of content, its associated metadata and analytics, and an immutable change log with the full history of a given piece of content. An Artizyou certificate (bIP) indicates correct attribution and provides publishers with a link to reliable document history and possibly performance statistics with a simple check button.
Researchers in industry and academia often question the authenticity and timing of claims. Patent applications often involve disputes over the dates and original design of the experiment. By creating an immutable record of experimental design and results using the Artizyou platform, this inherently wasteful aspect of research can be eliminated.
Governments are looking to streamline the rules of evidence to allow blockchain evidence to be ruled admissible without an expert. American states are leading the way. Vermont has passed a bill that creates a presumption of admissibility of blockchain records that meet certain requirements. Accepted recordings can be used as proof of contractual parties or conditions, effective dates, ownership, money transfers, identity, authenticity of a document, or any other thing. This means that an Artizyou timestamp will provide strong evidence in a wide variety of claims.

4.3 Step Two: The Guarda Era

Step two of Artizyou is designed as a distributed network of trusted broadcasters, publishers, and content creators.
As the content network reaches critical mass, all of Artizyou's main players will benefit. A publisher will be able to buy, distribute, and claim content with confidence. A broadcaster has access to a growing asset library and transparent licensing settings. Content creators are exposed to more potential income and have the opportunity to advertise their services more broadly and more effectively without fear of copy.
FEATURES
The first features implemented in the second stage will be a system of streamlined licensing, unchanging payment channels, and wallets.
Anyone using the Artizyou 2.0 network will be able to search, access the title, and license the assets registered on the Artizyou register. Just like NFT, bIP certificates are non-fungible except that they offer their purchaser the possibility of exploiting their property. Artizyou facilitates the secure distribution of assets by allowing publishers to define individual contracts and terms of use, using cryptography to automate a licensing system that minimizes the roles of third parties. Publishers and content creators can choose from pre-existing licenses or create custom settings, automate micropayments, and transfer or issue licenses.
Payment channels further enhance the experience by facilitating payment cycles with a calendar and custom settings and conditions defined in the license agreement. This direct access platform can create a market for quality assets with lower prices by minimizing the overhead and manual processes required to secure the re-release rights today and by facilitating a direct relationship between trusted editors, publishers, and their distributed teams of independent creators.
The latest feature, Immutable Portfolios, will allow all content creators to create a profile highlighting all of their creative and digital assets in different publications with well-defined parameters for global licensing, creating a direct channel that allows any publisher or interested investor to request its services or license their existing or future works.
USE CASE CHOICE

ISBN Replacement

Discovery

  • Marketplace Intellectual Property Tokenization
A use case enabled in version 1.0 lays the groundwork for replacing the outdated and expensive International Standard Book Number (ISBN) system. An ISBN is the standardized numbering system that allows you to search for any book or eBook in a database that contains basic metadata about the author, title, and publisher.
A new ISBN is required for each edition and format of a publication. In the United States and many other countries around the world, this standard numbering system is monopolized by a private company that charges a fee per ISBN number. An Artizyou hash not only stores more metadata than an ISBN, but also saves publishers money by providing a competitive service.
In the next version, Artizyou Guarda enables an asset marketplace with native discoverability, research, and financial exchange. In this marketplace, trusted content creators can submit new unpublished content or new creations. Broadcasters and publishers can then research that market, discover what content they want to publish, and connect and transact directly on the platform using smart contracts to automate payments and verification.
The Artizyou platform will also allow content creators to encourage the sharing of assets. For example, a corporate publisher can attach a monetary premium to a press release with the license terms compensating other publishers for syndicating that asset. Today, networks like PRWeb and PR Newswire fulfill this function of intermediaries. However, Artizyou would allow content creators to connect directly with publishers or consumers.

4.4 Step Three: The Tuscany Era

Step three is where Artizyou can reach its greatest potential as an open intellectual property network and asset database. The asset market and other features will be the first of many DApps built on Artizyou. It will become a developer-friendly platform designed to connect content creators, broadcasters, and publishers to streamline the process of contracting, creating, and licensing creative works. With the help of the first network participants and publishers, Artizyou will research and develop reputation systems, economic incentives, and other methods to combat spam and promote quality assets on the Artizyou network.
FEATURES
At this point, Artizyou's documentation, APIs, plugins, tutorials, and educational resources allow businesses, applications, and services to easily build on the Artizyou platform and gain access to the network and Artizyou functionalities. The Artizyou company will continue to build and implement new DApps to improve the Artizyou network. The open network will allow many more to apply Artizyou's blockchain to meet new use cases and solve countless other problems, in addition to setting up a secure exchange to trade tokens.
CHOICE OF USE CASE

LicenseBrand

OpenAsset Marketplace "Artiz Store"

One potential use during the Tuscany era is the trademark license. Examples of brand licensing can be found everywhere in everyday life, from NFL t-shirts and Bugs Bunny wristwatches to Spongebob Squarepants macaroni. Brand licensing market is estimated to reach well over $200 billion a year in sales alone. The Walt Disney Company has recorded more than $52 billion in sales from product licensing agreements around the world.
The industry, however, has its challenges. Copyright infringement of the original assets and barriers to entry prevent creators from obtaining adequate recognition and compensation. Artizyou offers an innovative solution by offering content creators the ability to generate immutable certificates of ownership and transparent license agreements with integrated payments using the blockchain-based network.
Artizyou creates a global network through which parties can explore unique strengths and potential partnerships. This dramatically reduces the amount of resources required to identify partners and simplifies the due diligence, which is often an exhausting process in the current brand licensing model. In addition, it brings an unprecedented level of accessibility to the licensor / licensee relationship under the Artizyou network. Rather than limiting licensing agreements to large companies with enormous bargaining power, Artizyou democratizes peer sharing and the expansion of brand ideas.

The ART - Artizyou token

5.1 Functionality

The native Artizyou token has two objectives:
  1. 1.
    to initiate the network effects of Artizyou by creating a community of committed and invested creators and publishers; and,
  2. 2.
    to raise funds for the long-term development of Artizyou.
As the network grows and improves, the Artizyou (ART) token will evolve with it and can play a role in the network's governance and reputation systems. Potential additional applications include token staking as a form of reputation and providing a cost-effective mechanism to prevent spam on the Artizyou platform. The token is intended to serve as a native payment system for the network, with the Artizyou “ART” tokens required to register new content, and as a governance method for the protocol.
The Artizyou token is an ERC20-compatible token built on the Ethereum blockchain for wide compatibility with existing wallets, exchanges, smart contracts, and other financial infrastructure.

5.2 Artizyou token presentation

Total number of tokens
20,000,000
Total tokens available for the ICO
8,000,000
Token name
ART
Type
ERC20
Token sale start
Sept. 15, 2021
Private sale duration
30 days
Fundraising objective - Soft cap
$2,000,000 USD
Hard cap
$4,000,000 USD
Implied market value of “ART” tokens based on the purchase price when selling tokens and the total number of tokens created by Artizyou.

5.3 Potential Income Stream

In the Tuscany era, all costs will be fully subsidized by the company against a symbolic and transparent transactional percentage. At the request of our community and in order to reinforce the value of the ART, 20% of the investment of the ICO will be reinvested in (Bitcoin, Ether, USDC, DAI and PAX a gold token).
In Guarda's era, the user-friendly licensing system and payment channels present additional revenue opportunities. The development of an immutable portfolio, verification DApps, and plagiarism detection technology can provide another source of income at this stage.
In the 1.0 era, Artizyou's revenue streams are opening up as the brand licensing and digital asset markets thrive. Network effects stimulate the expansion of accessibility to markets, audiences, and revenues for content creators and content sources for broadcasters and publishers.

5.4 Tokenomics

The ART by Artizyou token allows creatives (Artist, scientist, inventors ETC) to authenticate the intellectual property of their creations, choose a single right or tokenize the property in several parts and guarantee royalties for each transaction thanks to the traceability of the blockchain. ART allows investors to ensure the authenticity of the NFC Non-Fungible certificate and to be able to use it virtually and physically. ex. A master illustration can be exploited as a wall projection for an advertisement or exhibition and the owner of the certificate and produce a limited edition t-shirt.
The pleasure of creating and investing in creativity never stops! distribute and buy copyright on Artiz store. Show your support by donating to a creative or a project that is close to your heart, enrich your knowledge of intellectual property to win other ART COINs.
The ART token will be available as a payment token to purchase legal products be it a copyright certificate (NFC), a plagiarism detector or consultation with a specialist lawyer and will also be an acceptable reward for adoption ( sponsorship, donation, etc.) ART Connects creatives, distributors, promoters and investors:
• ARTIZ STORE (market place) A new source of income by giving them access to our global store which allows them to supplement their income even when they are not in the cage;
• Training - take our online trainings and earn ART COINS while learning about intellectual property and how to profit from any creative content.
• Crowdfunding! - Open funding "want to make a concept a reality". Creatives can initiate a request for funding for a project they wish to carry out;

• Support! - Tip. investors will be able to tip creatives with the ART token and financially support their development;
• Become a matchmaker! - Vote for the next battle cards. Registered fans can vote for the fighters they wish to see in upcoming fights (incumbents only);
• Organizations - fund their launch or legal consultation using the ART token and will have less bureaucracy to worry about and money transfer will be much easier;
• Those who buy a certain number of tokens will be able to organize crowdfunding via the ARTIZ STORE platform, saving on administrative, marketing and other costs for them. A portion of these tokens will be redistributed to creatives
• There will be a bonus (base + loyalty) for holding ART COINS tokens because holders will be rewarded with a certain percentage after holding a certain period. The base bonus will cover a special reward on certain record dates, while the loyalty bonus will reward long-term holders;
The aim of ART COIN is to reward and support creatives, while creating a perfect platform for the community of influencers, coaches and artists. The future is digital!

5.5 Token distribution

Of the 8,000,000 ART (Artizyou tokens), 20% will be distributed to VCs and private users as part of a private utility token sale and 30% will be distributed to the community as part of a public utility token sale (i.e., a total of 50% of tokens intended for ICOs).
Of the remaining Artizyou tokens, 10% will be distributed to the first investors who funded the development of Artizyou before the token sale, an additional 10% will be distributed over time to publishers, creators, alpha partners, and others who contribute to the growth of the Artizyou network, and Artizyou will keep 22% of all tokens for long-term development, with the remaining 8% going to the first team and founders.

5.6 Use of Products

Artizyou will use all funds to support the development and continued growth of the Artizyou network. The majority of the funding will be used for developer salaries and bonuses for possible open-source contributions to Artizyou.
Users will be able to redeem 20% of their purchase immediately at the end of the ICO 20% 6 months after and 10% 6 months after, the rest from next year.
The management committee will be able to exchange 20% of the tokens after the ICO and will keep the tokens for 3 years after the ICO.

5.7 The company Artizyou

Artizyou is a project developed by a private user. Artizyou has 4 offices:
1) A head office in Switzerland, where the operations and administration of Artizyou take place. The choice of Switzerland is based on the fact that it is a country that best structures and regulates projects related to cryptocurrency and Blockchain.
Address: C/o Consul-Assistance Fiduciaire, Rue de Lausanne 42
1201 Genève
Status: SARL
proof of status: (in process)
2) A commercial and technical office in Montreal, Canada, which is one of the most important research and development centers in artificial intelligence and high technology.
Technical office address: 118 Rue Nicholson, Salaberry-De-Valleyfield, QC.
Commercial office address: 490-4150, Sainte-Catherine Ouest Westmount, QC H3Z 2Y5
3) Commercial offices in California, as many of our clients are located in the United States.
Address: 4500 Great America Pkwy, Suite 100 Santa Clara, California 95054
Status: Incorporation
Proof of Status:
Corporation Number 8462003
Business Number (BN) 820121846RC0001
> The mission is to develop and grow the Artizyou platform.
The code base of the Artizyou platform will be private. In order to secure the structure, the code will be audited by experts on GitHub.
The Artizyou company will be managed by a Board of Directors composed of no less than 5 and no more than 10 people who are either creators, founders, partners, advisers, or members of the Artizyou team.

Artizyou Architecture

6.1 Definitions

Definitions
Claim: A low-level concept for a statement made on the Artizyou platform.
Title: A claim made by one or more users regarding the ownership of a creative work.
License: A type of claim that states that a person is authorized, under given circumstances, to license, publish, or use a creative work.
Notary: Any user of the system who performs the work of verifying claims made by other people and publishes his decision on the Artizyou platform in the form of certifications.
Certification: A type of claim that refers to another claim. It is the mechanism by which
a notary asserts that a given claim is valid. A certification can be revoked by issuing a revocation.
Revocation: A mechanism allowing notaries to go back on previous evaluations. This allows for
corrections due to error or in light of new evidence.
Offer: A claim that the owner of a creative work can make to specify the conditions under which he will license that work.

6.2 Proof of Existence

Proof of existence uses a hash aggregation algorithm (HAA) based on the SHA-256 hash of a file as a numeric identifier for this asset. SHA-256 is one of many cryptographic hash functions that take an arbitrary amount of input data and deterministically produce fixed-length output, known as a "hash" of the data. It can be used to easily verify that the data has not been changed because if part of the input data is changed and the hash algorithm is re-executed, the hash will change.
The proof of existence integrates this hash or digital identifier into the Ethereum blockchain by generating a special ETH transaction that includes the hash using the opcode 0xf3 RETURN, which allows storage of up to 35 bytes of arbitrary data in a transaction.
At the time of preparation of this article (March 27, 2021) and based on the GWEI, Ethereum's average transaction fees have exceeded $5.70 per day since January 18, 2021.* Median transaction fees were above $10 for most of the year. The cost of storing 350 bytes (an estimate of a basic transaction with data 0xf3 RETURN) is $18. This price per claim is very reasonable compared to alternatives, but as the adoption of Ethereum becomes more widespread, this price is expected to increase significantly. Therefore, we opted to group several transactions in one hash (Hash Master) and integrate a QR code to generate a snapshot timestamp and check the transaction, which lowers the cost considerably.
Thus, a more efficient way of proving the existence of many claims simultaneously is needed to scale up.

6.3 The Artizyou protocol

The cornerstone of the Artizyou network is a claim. A claim is simply a message (arbitrary data) stored with the public key of the person who sent this message and a valid cryptographic signature for that message and the public key:
ClaimClaim
Public Key Signature Message
Messages store information that an actor or creative wishes to keep for future reference.
* Source: coinmetrics.io
For scalability as a key strategic differentiator and to minimize transaction costs, Artizyou stores multiple claims in a single Ethereum transaction by hashing a full set of claims in an OP_RETURN output. While the Ethereum blockchain provides the most secure immutable data library that has ever existed, storing data on the blockchain is expensive. Instead of directly storing assets and metadata on the blockchain, Artizyou stores this data in a distributed hash table, using BitTorrent and the Kademlia DHT network.
Artizyou nodes chop creative works and advertise a BitTorrent magnetic link to the Ethereum blockchain. Other users are advised that this medium of new information is available for download, as other nodes are constantly monitoring the Ethereum blockchain to receive notifications about new claim sets they may download. The hash proves that the claims existed at some point. Artizyou could use any blockchain, or an aggregate of multiple blockchains, to publish this information in the future.
In the current data format, valid Artizyou transactions must follow these rules:
  • Have at least two outputs
  • One of the outputs must be a standard OP Return output with the prefix "0xf3" written in ASCII encoding, the torrent info hash containing the claimset information, and the BEP009 Tagged Info Hash, which should replace the use of SHA1 for SHA256.
  • An exit payment at the minimum price of 0.023630568 Ether, which is currently $40.27, to the Ethereum address of Artizyou, which will be rolled back during the first development cycle of the Artizyou era and replaced with a transaction group in a single hash in order to lower the cost by 90%.
The hash is a one-way function that proves the existence of a work, but one cannot retrieve the work itself using only the hash. Therefore, Artizyou uses the BitTorrent network to store the complete works in files and allows them to be shared via torrent.
Claim Set Ethereum Transaction
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Once a claim has been made, it can be queried by interaction with an Artizyou node or any other system
adhering to the Artizyou protocol.
A process similar to filing a claim can be used by a notary to add another level of
claim (a certification), revoke a claim, or signal that the claim is available for license
(an offer).

6.4 The Artizyou node

A node is composed of the following micro-services:
ClaimSet Creator: An API for the creation of claims; several claims created by users over short periods (from a few minutes to an hour) will be grouped together into a single set of claims, hashes, and timestamps, which will be put on the blockchain and then passed to the torrent subsystem and, finally, to the claim processor.
Backup service: Responsible for downloading and booting applications of changes and notifying other subsystems when new information is ready to be consumed.
Ether Scan: Scans the Ethereum blockchain (both continuously and retroactively) for valid Artizyou transactions.
Complaints Processor: Coordinates the Ethereum scanner and the change initiation subsystem, enriches the information of the complaint set with confirmation information from the blockchain, and stores the information in a database.
Trusted Claim System: Processes information from the claims processor and filters only claims certified by trusted notaries. The result is an organized database of reliable claims.
Plagiarism Detection Subsystem: Applies domain-specific rules to information collected by the trusted claims system and exposes the information with a RESTful API.
The micro-services inside an Artizyou node communicate with each other via the RabbitMQ, and Artizyou nodes communicate with each other via the Ethereum blockchain and the protocol.

6.5 Publisher Integrations

There will be 3 main ways to write assets to the Artizyou blockchain:
  1. 1.
    Unique creations can be saved manually through the user interface of the Artizyou node.
  2. 2.
    Artizyou will develop integrations via popular CMS plugins (Wordpress, Django, Ghost, Drupal, etc.), RSS feeds, social networks, and code libraries for direct integration.
  3. 3.
    For large asset archives and partnerships, Artizyou will work with partners to execute a massive import of creative works from existing databases, websites, or APIs.
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